Special Occasion Eye Makeup: A Guide for Women Over 50

Posted May 31, 2024 by Michelle Fox

Having special occasion eye makeup applied by a professional is a wonderful way to pamper yourself! But sometimes it's beneficial to do our own makeup for special events, especially if you are over 50. For starters, we can save quite a bit of money when we learn to rock our own special occasion eye makeup. But also as we age, our application technique and the finishes that we prefer often change. As a woman over 50, I like to have more control over the placement and the types of shades that are applied to my eyes. And the best way to accomplish that is to do it myself! This blog is all about teaching you how to do your own special occasion eye makeup so you feel your beautiful best at these events, and save a little money too.

Episode #53: Special Occasion Eye Makeup: A Guide for Women Over 50

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Special Occasion Eye Makeup: A Guide for Women Over 50

First, PREP the area

An often overlooked step for creating an amazing eye look, is preparing the eye area. This is especially important for those of us over 50 with mature eyes and the challenges that come with them!

Take time to use a beneficial eye cream, and perhaps additional hydration like Hydrogel Eye Patches. Then allow time for these products to set before moving on to the next step.


After the cream has been absorbed, apply an eye primer. Eye primer is super important for any eye shadow look, regardless of age! Eye primer will prevent your eye color from creasing and fading, will allow the various shades to blend better, and will make your look last longer. In addition, the individual colors will be "truer", more vibrant and less likely to be patchy. 

You may also choose to add concealer to cover unevenness or discoloration  on your eye lids if your eye primer is colorless. This will help create a perfect canvas to work with. I like to use a cream eye color brush to apply a nice smooth layer.

special occasion eye makeup

Next, SELECT your shades

For me, selecting eye shadow shades is the most fun part of the process!

I consider what I'll be wearing, the time of day the event occurs, and the shades that complement my own eye color.

You can discover the best eye shadow shades for you by taking a look at the color wheel! Find your eye color on the wheel and the shades that are directly across that color will be the most flattering and make your eyes pop! 

You want others to notice how beautiful your eyes are rather than how pretty your eye makeup is. The difference is subtle, but important!

For more information on using the Color Wheel to select your eye shadow shades, click HERE.

special occasion eye makeup

Practice, practice, practice!

After prepping the eye area and selecting our eyeshadow shades, it's time to practice!

Keep these points in mind as you learn to rock your new eye look.

special occasion eye makeup

Step-by-step special occasion eye makeup application routine:

Here are the steps that I use to create a dramatic purple eye makeup look for my next special occasion. (The concepts will be the same regardless of the colors that you choose.)

Shades that I used:

Blossom, Dusty Rose, Frosted Iris, Sweet Plum, Merlot, Candlelight

Finishing touches...

Beyond eye shadow...

Wrap Up

Creating your own special occasion eye makeup look can be fun, economical, and flattering. So why not learn how to rock your very own look? With some preparation, proper color selection, and lots of practice, you can get the professional look of a makeup artist while still accommodating the unique needs of your mature eyes. When it's all said and done, you want to hear, "You have such beautiful eyes!" rather than "I love your eye shadow." If you get that kind of feedback, you have truly learned how to "rock" your special occasion eye makeup look!

special occasion eye makeup

Products used during demonstration

Timewise Repair Volu-Firm Eye Renewal Cream

Dermactin Upper Eyelid Cream

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