Clean Beauty
or Greenwashing?

Clean Beauty is the pursuit of self care and beauty products that are safe and toxin free. 

The frequent use of words like "natural", "organic", "botanical", "green", and "vegan" in company advertising convinces consumers that we have many such healthy options but reality is quite different.

The practice of using these buzzwords to imply product safety is "greenwashing" and it triggers buying decisions made by health conscious shoppers; but the words themselves are not regulated and therefore mean nothing.

Shocked? Angered? So was I. Let's discuss ways to take back control of this situation.

Episode # 5 - Clean Beauty or Greenwashing?

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Clean Beauty
or Greenwashing?

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Greenwashing is the use of unsubstantiated buzzwords in advertising to trigger purchases. Industries are well aware that no regulations exist for the use of words such as: all-natural; botanical; or green; therefore they use these terms on labels to imply the safety of various products so an unsuspecting public purchases them in their effort to live a healthier lifestyle. 

Wow! What a disturbing image. 

[Read more in this article from French Vogue]

Which of the following indicate that a product is safe?

free from artificial dyes and fragrances

Answer: none of the above

Then what do we do?

Clean beauty, like all other areas of living a healthy lifestyle, require us to be our own advocates.

- educate yourself

- find companies that you trust

- read the ingredient list - always!

(Another excellent resource: What is Clean Beauty?

Clean Beauty or Greenwashing

Where do I begin???

If you are overwhelmed at the thought of finding clean alternatives for all of your beauty, self care, household and outdoor products, here is a short list to get you started.  

Begin with the products you use on your face and head
Find one or two companies that you trust and stay loyal to them
Know where to go to find accurate information

Watch my interview with special guest, Katie Jeroudi

A conversation with my friend and long-time toxin-free living advocate, Katie Jeroudi. Her knowledge will amaze you!!! Come with questions because I promise she will know the answer (or at the very least know where to find it!).

To Wrap Up...

Clean beauty is something we all would love to attain, but that means a little something different to each of us and we are all at different levels of awareness and preparedness to do so. 

Like so much in life, if we want to help one another become the best we can be, let's share what we know without condescension or angst in the true hope of bringing life-giving options to others and not simply in the pursuit of "being right". 

If you would like to add to the conversation, I would love to hear from you! Please comment here in my blog or on YouTube or Facebook but I ask that you lead with kindness so your message can be heard. 

For more information:

These groups are known for providing cutting edge information about health and wellness products; which ingredients to look out for; and brands that you can trust; with no ulterior motive. 

(disclaimer: I do not shop exclusively from companies suggested by the groups listed below; I am providing this list as a service to you.)

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Michelle Fox
Michelle Fox

I hope you enjoyed this post. I love sharing new tips and thoughts on "all things beauty", specifically designed to help women over 40 look and feel their beautiful best. Please share any content ideas that you have for this blog in the comments. I appreciate you!